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As part of their new branding and strategy, the Israel Philharmonic asked us to redesign their website.
Our goal was to reach out to a new audience, including young people, while keeping the existing audience.
The design respects the orchestra’s quality while being accessible to large audiences. This was achieved by highlighting the experience and making it very easy to find the right concert.
Research
UX Design
Visual Design
For users to really want to go to concerts, we showed what it’s like to actually be there.
Easily find the right concert. Calendar and list searches are both available.
All info needed to decide what concert to attend, and a clear accessible purchase button.
Micro Copy
The text is completely related to the subject matter : )
In this case, the footer offers ways to contact support or sign up.
The Human Factor
Getting to know the musicians is part of making the orchestra human and accessible.
The
Next Generation
A special kids’ area lets future audiences learn more about the orchestra and listen to special concerts tailored just for them.
To make the orchestra more accessible, users can also listen to different creations from the comfort of their own couches!
Thank you for an amazing job bringing the orchestra’s new branding to life!
You helped us reach new domains and complete the branding puzzle.
Your ability to comprehend our needs without compromising on user experience is impressive.
Besides all this and no less important, we had a great time working with you, and we felt you were our full partner.
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Contact us
We love making new friends
30 Shacham st.
Petah Tiqwa, Israel
