01.
Select sale type
Choose Take Away or Phone Order, then view or enter customer details.
Close
Domino’s Pizza’s goal is to deliver hot and tasty pizza on time while reducing errors.
We redesigned their ordering system to make it easy for both everyday operations and seamless employee training. Designing it to feel like a consumer app was the secret sauce.
The new system dramatically increases operational efficiency and prevents errors.
Research
UX Design
Visual Design
Usability Testing
So, we began at their locations, watching them work, listening to their phone orders, and learning their process. Of course, we also tried our fair share of their products…
A “Consumer App” approach that guides the user through the process, making it fast, easy to learn and eliminates errors.
01.
Select sale type
Choose Take Away or Phone Order, then view or enter customer details.
02.
Add products
Just like e-commerce sites.
Numbers next to each item for quick keyboard access.
Operated by touch, mouse, or keyboard.
03.
Create the pizza
Add toppings according to client request, offer upsells, and then on to payment.
It’s as simple as that! No learning or memorizing required.
Now – the “cooks” get preparation instructions; what to prepare, in what order, and how much time is left to put it in the oven so that everything gets to the client fresh, hot and on time – A recipe for success!
Watch our lecture given at the UXI Live conference on this case study.
Here’s my number:
+972-52-4576588
I guess that says it all about my level of satisfaction with UXPERT work, professionalism and character.
It’s been an amazingly satisfying experience working with UXPERT.
You can rest assured they will come up with a well-reasoned, adequately creative solution that is perfectly suited for the job.
Thank you for the serious way in which you approach everything you do and for solutions that are both smart and right.
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