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Marketing Site

Friendly banking

Home Sweet Home

The home page provides the main user actions such as login, opening an account, locating a branch, search, etc. and serves as a platform for marketing and regulation messages.

Three Banking Sectors

Each banking sector – Private, Business and Premium – has its own look & feel, with a dedicated color used to differentiate between and connect each sector.


The design ensures that each web page renders well on a variety of screen resolutions and devices.

Cinema? Cinemagraph!

Special videos, in which only some of the objects are moving (Cinemagraphs), make the site stand out from typical bank websites.

Multi-Tiered Design Templates

Design templates served two purposes:
(1) Consistency: Users always know where they are, according to page structure and look.
(2) Rapid Deployment: Changing just the CSS and content is all it takes to have a new page ready for publication.

Stock Market

FIBI specializes in the capital market, so a visual and interactive stock market component is a must!

Animation Delighters

Animation is used throughout to ensure clarity, fun and engagement.

and Engaging


All illustrations and animations were designed in line with the bank’s branding and identity.

The Magazine

The financial magazine provides the bank’s clients with financial information and education in a clear and accessible way.

Group Branding

The site’s look & feel was adapted for each of the five brands in the FIBI group according to their different brand identities.

Shirli Shoham Klein
Head of Digital & Innovation

UXPERT is our faithful partner to an extensive transformation of our digital assets.
True professionals, with holistic and business driven thinking, while keeping the perfect user experience in mind.
Always cooperative and helpful, and winning my trust every day!

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Contact us
We love making new friends

30 Shacham st.
Petah Tiqwa, Israel